Sundown Festival is an iconic annual event that celebrates Asian music and culture with the objective to showcase the vibrant Asian entertainment scene on a singular platform, uniting and bridging the diversity of Asian countries. Each year, the festival introduces a new line-up and adds more acts to the show creating a snowball effect increasing hype and anticipation amongst fans and festival goers. As a showcase of upcoming Asian talents, the festival has successfully launched the next step for Asian artistes.