Citizen South East Asia - Promaster Campaign
Promaster Campaign 2017
Citizen South East Asia - Promaster Campaign
Strategy and Activation
Citizen South East Asia - Promaster Trailer
Project Brief: To develop a marketing strategy for Citizen Watch South East Asia. The campaign ran for 2 years, we created content strategy, original viral campaigns, creating social media presence from scratch (IG, FB, YT)
Client: Citizen South East Asia
Production: B-Side Singapore
Creative Direction: roguecreative.work
Director: Quincy Teofisto