Client: Gardens By the Bay
Agency: Rogue Creative SG
Creative Director: Quincy Teofisto
Producer: Josiah Singh
Visuals: The Acid House
Design & Animation: Jo Gregorio
Assists: Peter Palanas
Music: Rogue Creative SG / Melodise
Gardens by the Bay is a nature park spanning 101 hectares of reclaimed land in the Central Region of Singapore, adjacent to the Marina Reservoir. We were tapped by Rogue Creative SG to create 2 videos for the park detailing its rich history and impressive layout.
At first, the client was looking at clean lines and minimal design for the visuals, but we suggested adding in plant and flower motif to the lines in order to give it a flourish that's unique to Gardens By the Bay. We used a monoline concept to the graphic which communicated 2 things: a line that is charting the nature park's story, as well as a stem, from which all the earth's bounty springs from.
This video is on display at the lobby of Gardens By the Bay, serving as a quick orientation for its daily visitors. - Ivan Despi