The idea: The millennials preferred a storytelling that surges and suddenly vanishes. We intend to explore the campaign idea as a collection of memes. The absurd plays a large role in the concept. A meme is an activity, concept, catchphrase, or piece of media that spreads from person to person on the Internet, often as mimicry. Oftentimes, the picture is used to communicate a feeling without explanation of what the picture means--the audience is just supposed to understand. When the text says something normal but juxtaposed with a ridiculous picture that has nothing to do with the text, the outcome is often comedic and absurd.
Client: Redspade
Brand: Skechers Sundown Festival
Type: Digital Campaign
Production: roguecreative.work
Creative Director: Quincy Teofisto
Director: Josiah Singh / Quincy Teofisto
Executive Producer: Josiah Singh
Associate Producer: Rico Lo
DOP: Jaryl Lim
1st AC: Jeremy Ezra
Gaffer: Brandon Lee
Art Director: Dani
2nd Art: Quang Nong
Creative Consultant: Brandon Tay
MUA: Ngo Phi Long
Production: Rogue Creative
Music: Melodise
Grip: Ryemie, Wei Sheng, Hafiz, Chia
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