Client: TG Development LLoyd 65
Production: http://www.sproud.biz
Creative Direction: http://www.roguecreative.work
Director: Quincy Teofisto
Promotional Campaign
Project Brief: TG Development launched a new property with luxurious amenities in one of the prominent neighbourhood in Singapore. We are commissioned to develop a marketing video campaign for the brand.
Objective: To achieve a highbrow aesthetics and create a perfect balance in abstraction & the familiar. We intend to feature the materiality in the building structure. Focusing on the union of functionality and beauty of the amenities. But more importantly, to create a mood that exemplifies the lifestyle around area and to suggest the expected living standards that awaits the viewers that will potentially be converted to become a home owner, which is the main goal of the promo video.
Client: TG Development - LLoyd 65
Production: http://www.sproud.biz
Creative Direction: http://www.roguecreative.work
Director: Quincy Teofisto